The John Deere Journal

history

Explore more than 180 years of John Deere heritage to see how the company has transformed from a one-man blacksmith shop to a global enterprise.

Before Rosie: The First Women at John Deere

The female employees who paved the way for future generations.

history

Howard Railsback on Advertising

The “Superman” who transformed the way John Deere told the world about its products.

history

Dr. W.E. Taylor and the Future of Farming

The “Renaissance” man who led Deere’s new scientific approach of farming and farm equipment design.

history

In the Name of Peace, Freedom and Love

A commitment to racial justice, striving to create a world (and workplace) of equality.

history

3020 Tractor Finds a Home in John Deere Pavilion

New Generation of Power experimental tractor on display through 2019.

history

John Deere's General Purpose Wide-Tread Tractor

Introduced in the throes of the Great Depression, the General Purpose Wide-Tread Tractor Earns Its Place at the John Deere Pavilion.

history

The Changing Picture in Farm Power

One of Deere’s first training videos explains the special features of the Model “GP” Tractor.

history

Boy, That’s a Lot of Butter!

Sculptor creates a Waterloo Boy Butter Tractor at the Iowa State Fair.

history

Lessons in the HOW: Deere Visits Henry Ford

A trip to Ford's factories reminded Deere leaders of the importance of creating products that meet customers’ needs.

History Series

Out of the Vault

Our Out of the Vault series dives deep into our archives to give you an exclusive look through more than 175 years of innovation and a commitment to those linked to the land.

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100 Years

For the past 100 years, John Deere tractors have been the machines that best portray agricultural productivity.

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history

For the Love of a Waterloo Boy

A man whose passion for the Waterloo Boy nearly 100 years ago still inspires his descendants today.

history

Figure Eights: Building the 8000 Series

The design of the 8000 Series Tractor aimed to improve visibility, enhance serviceability, and achieve a 99% turning radius.

history

The Legend Runs On

100 Years of John Deere Tractors

history

The 110 Lawn and Garden Tractor: A Brand Story

Following the New Generation of Power line-up, John Deere introduced the 110 Lawn and Garden Tractor.

history

John Deere Tractors Enter the Global Market

Here's how John Deere put the pieces in place to realize the goal of becoming the largest agricultural and industrial equipment manufacturer in the world.