New Passport Promises a First-of-its-Kind John Deere Adventure

How we’re encouraging guests to experience everything John Deere has to offer

Getting a passport can be an unpleasant process. There’s the application. The fee. The wait. And we won’t even mention the unflattering photo.

Our passport experience is a bit different. No, scratch that. It’s completely different.

Engaging Experiences

The John Deere passport program provides first-of-its kind access to experiencing virtually everything Deere.

All you have to do is visit one of three U.S. attractions: the John Deere Historic Site in Grand Detour, Illinois; the John Deere Pavilion in Moline, Illinois; or the John Deere Tractor & Engine Museum in Waterloo, Iowa.”

“After you arrive, just stop by the visitor information desk and ask for a passport,” explained Brigitte Tapscott, manager – John Deere Attractions.

Once you have the familiar green and yellow booklet in hand, your adventure begins.

The only way for visitors to the John Deere Historic Site in Grand Detour, Illinois, to see and touch and feel and hear what it was like to be John Deere is through blacksmith Rick Trahan.

“The program is completely interactive, which means participants are engaging with the brand during every visit,” Tapscott said. “They’re learning about the past, present, and future of John Deere the company and discovering new insights about John Deere the man.”

When you visit your first attraction, you’ll earn a special seal for your passport. Every return trip or visit to another Deere attraction enables you to collect stamps for unique John Deere merchandise discounts and gifts, such as a limited-edition John Deere hat. And when you complete the entire passport, you’ll be rewarded with a special commemorative iron hook that’s hand-forged by a blacksmith at the John Deere Historic Site.

What Visitors are Saying

Since the program’s debut in March, visitors have shared fantastic feedback.

“We already have travelers submitting completed passports,” said Tapscott. “In fact, some of the first passports we received were completed in less than three weeks after the program was launched. A family of five from Liberty Township, Ohio, sent us their passports to be verified and included a handwritten note telling us that they had so much fun completing their passports and learned a lot in the process.”

The program’s popularity is soaring:

  • More than 1,000 passports issued
  • Visitors from 35 U.S. states
  • Guests from 11 countries
Interactive exhibits offer hands-on fun for visitors of all ages at the John Deere Pavilion in Moline, Illinois.

“One of our long-distance visitors was an enthusiastic young man from England who was traveling throughout the Midwest,” Tapscott said. “He had been to a John Deere attraction before visiting the Tractor & Engine Museum. There, he found out about the passport program and came back the next day for a guided tour.

“Before he left town, he had already booked tours at our Ottumwa and Des Moines factories and pretty much every other Deere destination around,” Tapscott added.

Building Brand Loyalty

There’s something for everyone at the John Deere Tractor & Engine Museum in Waterloo, Iowa. Explore the collection of Deere equipment at the site of the very first Deere tractor factory.

John Deere employees are proud to help those linked to the land to feed, clothe, and shelter a rapidly-growing world. And they’re equally proud that millions of people share a passion for the Deere brand.

The passport program is one more opportunity to deepen the connection with our company – and share the best within John Deere through our attractions.

“It’s such a fun way to learn new things about John Deere and where we’ve come from, what we do, and how we’ll make a positive global impact going forward,” Tapscott said. “We hope every customer, fan, and visitor will come see us and have a great time.”

And judging by reviews, they are.

Recently, TripAdvisor, one of the world’s largest travel websites, awarded Certificate of Excellence awards to the John Deere Historic Site and Tractor & Engine Museum while the John Deere Pavilion was awarded Hall of Fame status. The prestigious honor recognizes hospitality businesses that have delivered consistently great service for five consecutive years.



New Passport Promises a First-of-its-Kind John Deere Adventure


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