Planting the Seeds of Innovation

Backed by many years of serving farmers, John Deere and JIVA are making a big difference in rural Morra, India.

Meet Sita Kumawat, Morra resident and food entrepreneur.

JIVA stands for Joint Initiative for Village Advancement. With the region’s scorching climate and lack of water, farming in Morra is extremely difficult. Additionally, all of the work must be done by hand. But with help from JIVA and new farming techniques, like vermicomposting and line sowing, Sita is helping transform her village.



Planting the Seeds of Innovation


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