Our Out of the Vault series dives deep into our archives to give you an exclusive look through more than 175 years of innovation and a commitment to those linked to the land.
In the summer of 1960, John Deere was ready to unveil a line of completely new tractors to the world. It was the most important change to our company’s products in 42 years, so a large and glamorous introduction was planned.
On August 30, 1960, our equipment dealers from around the world converged on Dallas, Texas, for an unprecedented new product showcase. Deere Day in Dallas, as the event was called, introduced the New Generation of Power, our first modern four- and six-cylinder tractors.
The event was packed with high-tech presentations, live product demonstrations and acres of new green and yellow tractors that were out on display. The elaborate introduction included dancing, skating, singing and fireworks. Another showstopper was a John Deere 3010 row-crop tractor fitted with diamonds on the nameplate and revealed in a nearby Neiman-Marcus department store.
Deere Day in Dallas was captured on film and is featured here as an installment in John Deere’s Out of the Vault series, which highlights vintage company films or artifacts from our archives. The entire film can be viewed at the John Deere Tractor & Engine Museum in Waterloo, Iowa where a number of vintage John Deere tractors are displayed.
Be sure to check out other great stories from our Out of the Vault Series.
A Look Back at Deere Day in Dallas 1960
New four- and six-cylinder tractors were introduced to more than 6,000 dealers and guests who made the trip to Texas from across the U.S. and Canada.