The John Deere Journal

history

The Future According to Henry Dreyfuss

Explore the work of influential industrial designer Henry Dreyfuss.

technology

The Next Tech Boom

The future of farming is here.

From the Sections

Take a closer look at our core values, employees and culture to get a better understanding of what makes us John Deere.

She’s got your back

See how John Deere, along with our customers and partners, is working to improve quality of life – in our backyards and around the globe.

FFA inspires employees to grow the next generation

Explore more than 180 years of John Deere heritage to see how the company has transformed from a one-man blacksmith shop to a global enterprise.

The Leaping Deer(e)

Discover the passion of John Deere customers around the world.

iJAG creates futures of hope

Explore the technology and innovation helping our customers feed and shelter the world.

She’s got your back

Farmers work long hours behind the wheel of tractors and combines. Janelle Haines is working to give them a better, safer, and more comfortable experience.

history

The Leaping Deer(e)

The history, evolution, and meaning behind the John Deere logo.

Attention to detail shaped Anderson into an unrivaled inventor

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John Deere Fellows Award Winner: Dr. Noel Anderson

Dr. Noel Anderson, senior staff engineer for Advanced Technology is the winner of the 2019 Strategic Intellectual Property Fellow.

Kremmer values the mess that comes with creativity

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John Deere Fellows Award Winner: Martin Kremmer

Dr. Martin Kremmer, director, European Technology and Innovation Center is the winner of the 2019 Technology Innovation Fellow.

Lewis learns early on about the power of listening

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John Deere Fellows Award Winner: Carol Lewis

Carol Lewis, director, global director for Total Rewards is the winner of the 2019 Human Resource Fellow.

“Outlier” Rantilla capitalizes on early exposure to technology

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John Deere Fellows Award Winner: Adrian Rantilla

Dr. Adrian Rantilla, director, Enterprise Market Research is the winner of the 2019 Market Research Fellow.

From an early age, Altherr was driven by perfection

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John Deere Fellows Award Winner: August Altherr

August Altherr, director, European Technology Innovation Center is the winner of the 2019 Innovation Delivery Fellow.

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Best Museum in Iowa

John Deere Tractor & Engine Museum named best museum in Iowa by BudgetTravel.com.

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Nothing Runs Like A Deere

The story of how a famous tagline came to be.

lifestyle

iJAG creates futures of hope

Together, iJAG and John Deere are helping students graduate high school and preparing them for brighter futures.

history

Shipwreck, risky deals, rebellion

John Deere’s long and bumpy road in South Africa.

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Building hope

At John Deere Des Moines Works, Brian Miller turns data into insights. Outside of the factory, he’s building brighter futures for those in need.

lifestyle

Giving Back to Veterans and the Community

We caught up with Jon Jackson between his educational conferences and seasonal events to learn about the ongoing impact of Comfort Farms and what's next.

technology

Robots tackle challenging jobs

John Deere uses 'collaborative robots’ to enhance safety and productivity.

citizenship

FFA inspires employees to grow the next generation

Meet three John Deere women who are giving back through the organization that shaped them.

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The Apprentice: John Deere Helps Refugees in Germany

Internship program prepares refugees for the workforce

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Bringing smart technology to EU customers

John Deere data analyst Piotr Grabinski works tirelessly to provide value to customers using tools that increase uptime while complying with privacy regulations.

technology

Customers Recognize John Deere Innovations

John Deere customers place the company high on a list of America’s most innovative companies

lifestyle

The John Deere Boy

The story of how little John Deere met the big John Deere.

history

Get to Know Mr. John Deere

A husband and father. A city mayor, college trustee, bank founder, long-time volunteer firefighter, and much more. Get a glimpse into his legacy.

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John Deere and FIRST LEGO League

Guiding the innovators, leaders, and problem solvers of tomorrow through FIRST LEGO League.

history

John Deere Celebrates 150 Years in Kansas City

In 1869 Charles Deere and entrepreneur Alvah Mansur established the first branch house in Kansas City, Missouri. The rest is history.

technology

When Your First Set of Wheels is a John Deere Tractor

A team of engineering students at the University of West Florida made one little boy's dream a reality through the ArgoTots program.

citizenship

Teaching Farmers New Ways to Succeed in India

Partnership empowers farmers with sustainable alternatives to traditional farming methods.

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“Innovation Can Happen Anywhere”

As a kid, Dave Knight loved to work on everything from electrical systems to old engines. And what he learned in his family’s workshop is helping make the world – and your yard – a more beautiful and sustainable place.

Restored Family Heirloom Goes on Display at Tractor Museum

history

Restored Family Heirloom on Display at Tractor Museum

Carson Rose put in over 800 hours to restore his great grandfather's award-winning Model 50 tractor.

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Answering the Call(s)

Ag Engineer goes from the middle of nowhere to the middle of the tech universe.

history

Charles Deere Wiman, Aviation Pioneer

The leader who lifted John Deere aviation off the ground

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John Deere Classic Volunteers Share Their Stories

Employee volunteers recall their favorite memories of the tournament.

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Brand Displays Continue to Surprise and Delight

At the Classic, John Deere machines want to play, too!

New Passport Promises a First-of-its-Kind John Deere Adventure

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John Deere Passport

How we’re encouraging guests to experience everything John Deere has to offer

history

The Untold Story of the John Deere Battalion

Neal Sullivan's scrapbooks provide a glimpse into daily life with the John Deere Battalion.

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Riding High

Discount Dirtworks of Wellington, Florida, uses John Deere equipment to build arenas in the heart of the equestrian world.

technology

Meet a John Deere Mentor

Robotics veteran believes to teach is to learn.

citizenship

After the Storm

Turf Care, Cary “Families” Rebuild Homes and Hope

history

The A Before the Model A

An Experimental Tractor Is Reborn

history

Award-Winning John Deere Garden Gets Transplanted

John Deere volunteers transform garden into perennial experience.

lifestyle

The Furrow Magazine Launches Podcast

124-year-old ag magazine finds new way to reach readers through audio storytelling.

Using Virtual Reality to Build the Next Generation Tractor

technology

Using VR to Build the Next Generation Tractor

At John Deere's VR labs, the Customer and Product Support teams are designing tractors that will make farming easier for future generations.

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2019 John Deere Fellows Awards

Deere Names Five Employees as John Deere Fellows

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John Deere Fellows Award Winner: Long Wu

Dr. Long Wu of John Deere Electronic Solutions is the winner of the 2018 Power Electronics Engineering Fellow.

Childhood, Personality Form Sanchez’s Innovative Style

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John Deere Fellows Award Winner: Julian Sanchez

Dr. Julian Sanchez, director, European Technology Innovation Center is the winner of the 2018 Technology Innovation Fellow.

Audenaert’s Customer Connection Started Early On

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John Deere Fellows Award Winner: Jørgen Audenaert

Jørgen Audenaert of John Deere’s Product Line Marketing team for Region 2 is the winner of the 2018 Precision Farming Fellow.

High School Field Trip Puts Nelson on Path to Success

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John Deere Fellows Award Winner: Fred Nelson

Dr. Fred Nelson of John Deere’s Intelligent Solutions Group (ISG), Urbandale, is the winner of the 2018 Precision Ag Systems Fellow.

Dennis Bowman Embraces Failure to Solve Problems

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John Deere Fellows Award Winner: Dennis Bowman

Dennis Bowman of John Deere’s Product Engineering Center, Waterloo, Iowa is the winner of the 2018 Tractor Engineering Fellow.

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Bringing Global Perspective to a Global Company

John Deere Senior Economist Kanlaya Barr analyzes industry forecasts to help the company optimize its operations.

history

The Farmers Pocket Diary

Everything you need to manage your farm. All in the palm of your hand.

Father’s Guidance Helps Shape Hoehn’s Passion

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John Deere Fellows Award Winner: Klaus Hoehn

Klaus Hoehn, John Deere’s Senior Advisor of Innovation & Technology is the winner of the 2018 Senior Fellow Award.

lifestyle

Rescued from Record Snowstorm

Nearby ranchers answer emergency call to help family stranded in Colorado.

technology

3D Printing Changes the Shape of Manufacturing

See how John Deere is exploring the potential of this fascinating technology.

citizenship

Deere Employees Create a Culture of Citizenship

With United Way Worldwide, employee volunteers in France, Germany, Poland, and Spain are making a big impact in local communities.

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Gator Wars Trade ‘Search & Destroy’ for ‘Find & Fix’

A competition, put on in partnership with the FFA, challenges students and teaches skills of ag technicians.

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The Power of Persistence

Rosalind “Roz” Fox went from stocking shelves at a department store to running a billion-dollar factory because she never let anything – or anyone – define her dreams.

history

Before Rosie: The First Women at John Deere

The female employees who paved the way for future generations.

history

Howard Railsback on Advertising

The “Superman” who transformed the way John Deere told the world about its products.

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Gator Wars Trade ‘Search & Destroy’ for ‘Find & Fix’

A competition, put on in partnership with the FFA, challenges students and teaches skills of ag technicians.

history

Dr. W.E. Taylor and the Future of Farming

The “Renaissance” man who led Deere’s new scientific approach of farming and farm equipment design.

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A Walk on the Wild Side

Deere employee chooses an unusual way to “recharge his batteries.”

technology

On the Ground at CES

Deere Changes Perceptions of Agriculture Technology at the 2019 Consumer Electronics Show (CES).

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From Tragedy Comes Hope

An accident changed his life forever. How John Deere helped Kendale Dosselman get back to work.

lifestyle

Small Town, Big Ambitions

Cleveland Carter is restoring the past, one tractor at a time.

technology

Band of Brothers on the Bayou

The Martinez brothers continue their father's proud logging legacy.

history

In the Name of Peace, Freedom and Love

A commitment to racial justice, striving to create a world (and workplace) of equality.

lifestyle

They Will Beat Their Swords Into Plowshares

Retired U.S. Airborne Ranger launches Comfort Farms to heal other veterans and himself.

history

3020 Tractor Finds a Home in John Deere Pavilion

New Generation of Power experimental tractor on display through 2019.

lifestyle

Deere Tractors Find New Fields to Plow

For the first time in the 10 years since the game launched, Farming Simulator features John Deere equipment.

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“I Visualize Things That Were Never There Before”

Troy Maddox’s art won’t be displayed in a gallery – and that’s just fine with him.

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Reviving Tradition at the Mecca of Racing

An excavating contractor feels the excitement of life at the racetrack - and works to redefine the course in a pretty big way - using John Deere machines and the Kespry Aerial Intelligence System.

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If You Build It, They Will Come

Deere engineer crosses the line from designing to testing equipment — and loves it!

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Pavilion Greets Its Four Millionth Visitor

What started as a father-son visit to the John Deere Pavilion, marked a milestone and uncovered a family’s deep connection to the John Deere brand.

history

John Deere's General Purpose Wide-Tread Tractor

Introduced in the throes of the Great Depression, the General Purpose Wide-Tread Tractor Earns Its Place at the John Deere Pavilion.

FFA Convention Highlights Deere Relationship, Young Future of Agriculture

citizenship

2018 National FFA Convention Highlights

The 91st National FFA Convention celebrated the 75-year partnership between John Deere and FFA, and spotlighted the shared vision and goals of the two organizations.

technology

Customers Rank John Deere Among Most Innovative

Study ranks U.S. companies for their creativity, innovation, and ability to provide value to customers.

history

The Changing Picture in Farm Power

One of Deere’s first training videos explains the special features of the Model “GP” Tractor.

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An Archivist’s Life

What's it like to be young and have your whole life behind you?

Celebrating 75 Years of Ag Education and Leadership Development

citizenship

75 Years of Ag Education & Leadership Development

Together, John Deere and The National FFA Organization shape students to be future ag leaders.

citizenship

75 Years of Making History

In the year 2093, a group of FFA members will unearth a time capsule. What will they find?

technology

Conquering the White Mountains

Deere equipment proves to be the perfect solution for Brazilian sea salt extraction.

history

Boy, That’s a Lot of Butter!

Sculptor creates a Waterloo Boy Butter Tractor at the Iowa State Fair.

citizenship

Hope in Haiti

Ontario, Canada native Tony Jones is using his Gator XUV 855D to aid his volunteering efforts in Haiti.

technology

The Royal Treatment

A recognized general contractor uses an all-Deere fleet to level the playing field — and keep it ready for game day, too.

history

Lessons in the HOW: Deere Visits Henry Ford

A trip to Ford's factories reminded Deere leaders of the importance of creating products that meet customers’ needs.

history

For the Love of a Waterloo Boy

A man whose passion for the Waterloo Boy nearly 100 years ago still inspires his descendants today.

What Do John Deere, Formula 1, IndyCar & NASCAR Have In Common?

technology

Commonalities: John Deere, Formula 1, IndyCar & NASCAR

We aren’t as fast, but our revolutionary new boom is leaving competitors in the dust.

citizenship

Deere Honors “Everyday” Heroes

The 2018 John Deere Classic Chairman’s Dinner celebrated and honored individuals who are making a lasting impression in their communities.

citizenship

Rebuilding Hope in Houston

Habitat Hammers Back — One Home at a Time

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Making a Positive Impact

2017 Power for Good Scholarship Winner Shines

Deere Equipment Shows More Attitude at the John Deere Classic

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Deere Equipment Stands Out at the John Deere Classic

Connecting golf fans with the John Deere brand in new ways

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Changing Lives with the Power For Good & The First Tee

Meet Serena Chen, 2018 John Deere Power for Good scholarship winner & World Food Prize award recipient.

history

Figure Eights: Building the 8000 Series

The design of the 8000 Series Tractor aimed to improve visibility, enhance serviceability, and achieve a 99% turning radius.

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Reaching New Heights

Nothing runs like a Deere. And for Susan Potter, nothing flies like one, either.

citizenship

Ghana

In the largely arid land of northern Ghana, the challenges facing smallholder farmers are many, yet their desire to improve their livelihoods is greater.

history

The Legend Runs On

100 Years of John Deere Tractors

citizenship

Empowering Women Farmers

TechnoServe trains female farmers on agricultural practices, entrepreneurship, and ways to create new markets for their crops.

citizenship

Introducing Mechanization through Service Providers

See how smallholder farmer, Amos Bangmaligu put his Mobile Training Unit (MTU) learnings into practice to become one of the first mechanization service providers in his village.

citizenship

Better Training for Better Livelihoods

TechnoServe's Mobile Training Unit (MTU) program teaches farming best practices to dairy farmers and staple-grain growers in Kenya and Ghana.

citizenship

Meet the Difference Makers

Learn about the work of the three finalists who are transforming their communities.

citizenship

Cultivating Opportunity for African Farmers

In the largely arid land of northern Ghana, the challenges facing smallholder farmers are many, yet their desire to improve their livelihoods is greater.

history

The 110 Lawn and Garden Tractor: A Brand Story

Following the New Generation of Power line-up, John Deere introduced the 110 Lawn and Garden Tractor.

John Deere Publications

The Furrow

In publication since 1895, The Furrow is North America’s premier general-interest agricultural journal, bringing you stories on the people, the practices, and the technology driving agriculture forward.

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On Life & Land

On Life and Land is a bi-weekly podcast that takes a deeper dive into stories on agriculture, rural life, history, and art. Subscribe and listen today!

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